Your favorite trip?

An Italian policeman wearing white leather boots

We were developing our key clients in the professional racing markets. We focused on serving individual leaders, indeed champions, in various venues in the top motorsports markets.

WEC/IMSA

Endurance racing may include 24, 12, 9, or 6-hour races. Daytona, Le Mans, and Nurburgring are epic. The best of the best are all striving to win. Unlike F1, where maybe 20 cars start, these famous endurance events may start over 60 cars. WEC or World Endurance Championship serves as the international version of IMSA, the USA equivalent. We earned our bones helping IMSA four-time champs, the NISSAN GTP team based in California. As word spread about this powerful team racing our brakes, some teams in other venues, like NASCAR, became curious.

Four IMSA Championships were earned by NISSAN. Yoshi was the aero guru. We hired him after the team was dissolved. We also hired Ashley Page, the crew chief.

To get the best bang for our buck, we set up a trip to France for the Le Mans 24 Hours. Then we drove to Bergamo, Italy, to update the Brembo leadership. Next, off to Munchen to update the WEC field. One trip that provided a massive surge in new clients and respect. After we crossed into Italy, Brian Churcher, our new man in Munchen, met the Italian policeman who jumped out in front of us, waving his STOP sign. The Italian mountain roads are wonderful. Brian may have exceeded the local speed limits.

Brian is on my left, smoking his pipe. My amazing redhead loves France. Tony (wearing his camera) and Dixine, our friends from England, were part of Race Car Engineering magazine. We owned the back cover for a few years, thanks to Tony Tobias.

International travel with Sue is always such fun. We strive to build and maintain long-term relationships with our clients and team members as the years go by.

What was one of your favorite trips?

Rob Nelson in Tennessee